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Moto blog

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor model, offering demo rides and asking for a customer’s contact information.

Marisa Miller Takes Harley-Davidson Rider’s Edge Training [Video]

If there’s one thing I like more than motorcycles, it’s hot supermodels, such as Victoria’s Secret Angel, Sports Illustrated Swimsuit Issue covergirl and Harley-Davidson spokesmodel Marisa Miller. Miller has appeared in a number of promotional spots for The Motor Company in recent years, most notably for the Harley-Davidson V-Rod Muscle and to support Harley-Davidson’s U.S. Military Appreciation programs (one of Miller’s “American Bombshell” post cards is currently my computer’s desktop wallpaper).