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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Barbie and Ken get biker makeover

IF YOU'VE a young daughter and you want to keep her away from motorcycles when she's older (or more likely the men that ride them) then look away now.Yes folks, Barbie and Ken are getting serious makeover to keep them up-to-date for 2010 - the new Harley-Davidson endorsed couple now come complete with biker gear, tattoos and even piercings (a Prince Albert, perhaps?). It makes you wonder what Mattel, the company behind the plastic duo, has next in the pipeline. Maybe they'll have a model of Birmingham airport, where Ken can kick the sh*t out of rival bike gang members?

HeliBars To Exhibit And Present At AIMExpo, October 16-19

From a Helibars press release: HeliBars, a leader in replacement motorcycle handlebars and riser systems for more than 25 years, is pleased to announce that it will be showcasing its multi-adjustable handlebar systems and presenting a seminar at the American International Motorcycle Expo, in Orlando, Florida, on October 16-19. Industry professionals and consumers are encouraged to stop by booth number 1777 to see a selection of Heli’s replacement bars and riser systems, including the new Horizon XP performance handlebar for Harley-Davidson Road Kings and Road Glides. This patented, multi-adjustable setup will be mounted on a 2015 Road Glide on loan from Orlando Harley-Davidson, a local dealership displaying in booth number 1139.