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Zero Motorcycles Promotes Askenazi to CTO

Zero Motorcycles has promoted Abe Askenazi to the position of chief technology officer. A former Buell engineer, Askenazi joined Zero Motorcycles in 2010 as vice president of engineering where he played a vital role in developing the company’s 2011 line-up, overhauling over 80% of Zero’s existing electric motorcycle line-up while adding the Zero XU and street legal versions of the Zero X and Zero MX in just 10 months on the job. “Abe’s ability to effectively execute on an aggressive product development plan, select the best new technologies and rally his team is remarkable.

Antiques Roadshow Visits Sturgis Motorcycle Museum

While on location in the Black Hills of South Dakota, PBS’s Antiques Roadshow stopped by the Sturgis Motorcycle Museum to film a segment on motorcycle toys. In the segment host Mark L. Walberg talks with vintage toy expert Noel Barrett about various American-made, antique, cast iron motorcycle toys. Barrett shares the history of these early toys, some tips about how one might tell a reproduction from the real thing, and offers his valuation on several highlighted examples. Walberg also takes a ride on a vintage Harley-Davidson Servi-Car.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.