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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

2014 Harley-Davidson Fat Bob Receives Dark Custom Makeover

The Harley-Davidson Fat Bob is returning for 2014 with a new blacked-out look as the latest model to get H-D’s Dark Custom look. The new, darker Fat Bob features a number of blacked-out components including the powertrain and air cleaner cover, rear shock covers, triple clamps, headlight trim, console and battery box cover. The machined aluminum slotted disc wheels have also been received a black powdercoated finish as well as a laser-ingraved Harley-Davidson logo and rim stripe.

Harley-Davidson Invites Fan On Red Carpet At Captain America Premiere

Harley-Davidson and Marvel surprised fans at the premiere of Marvel’s Captain America: The Winter Soldier in Hollywood, by inviting them onto the red carpet after it closed. Fans at the event were spontaneously selected to walk and experience the official red carpet and to check out a brand new Street 750 motorcycle along with the stars of the film, who autographed the bike for charity. The Winter Soldier star Chris Evans signs a new Harley-Davidson Street 750 at the premiere in Hollywood, CA.  Following the premiere, Harley-Davidson will donate the bike to Concord Youth Theatre. In its continued partnership with Marvel Comics, Harley-Davidson had six motorcycles at the premiere along the red carpet, where fans took pictures and interacted with actor and musician, Tyler Posey, the official Harley-Davidson commentator and host.