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Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Original Viva Knievel Harley Davidsons For Sale On Ebay

For sale on Ebay right now are two original Harley-Davidson Sportsters ridden by legendary stuntman Evel Knievel in the film “Viva Knievel!“ Click here to see the Ebay listing, which ends on Monday, August 12. The first is the “Flying Eagle” Strato-Cycle, which is one of two used in the movie. The bike is complete with full documentation including original sales invoice from Harley-Davidson in 1977, which certified (with matching VIN numbers) and specifies that it was used in the Viva Knievel movie.