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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Warren Buffett Loans $300 Million to Harley-Davidson

Don’t think that Mr. Buffett is lending the American icon the money out of the goodness of his heart, he is receiving a whopping 15 percent on his money, at those rates I can lend Harley some money! CNBC.com Warren Buffett poses on a motorcycle at the Burlington Hathaway annual meeting in May, 2008.  Berkshire’s Geico subsidiary was promoting its motorcycle insurance.

105-Year-Old Woman Rides A Harley-Davidson

When you get to be 105 years old, clearly your best years are behind you. However, that didn’t stop Ella Passmore of Richmond Hill, Georgia from trying something new and daring for the first time. To celebrate over a century of living, Passmore rode on a Harley-Davidson, as reported by www.savannahnow.com.