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Harley-Davidson and Best Western Expand Partnership

Harley-Davidson and Best Western have announced a three-year extension to their partnership which will now expand beyond North America. The two companies have been working together since 2006, providing benefits to customers of both brands. Under the new agreement, Best Western becomes the official lodging partner of Harley-Davidson‘s 110th anniversary celebrations as well as the preferred lodging partner of Harley-Davidson’s rentals and tours division.

Stephen King to Guest Star on ‘Sons of Anarchy’

Stephen King will be making a guest appearance on the hit TV show, Sons of Anarchy, later tonight.  King will play a character named “Bachman”, which I’m sure was no coincidence since he had published under the pen name “Richard Bachman” for several years. Stephen King is a motorcycle enthusiast and was excited to get a tricked-out, bright red Harley-Davidson Road-Glide to ride for the filming of the episode.  See his comments about the production here. Photo credit: Life.com

Harley-Davidson to compete in Hill Climb

For the first time in the history of the World Extreme Games, in addition to skiers, snowboarders and other extreme winter sports, Harley-Davidson motorcycle riders will also start competing. The new Harley-Davidson Snow Hill Climb medal discipline will be introduced during the final days of the games, which will take place from January 25 to 28, 2018. Athletes will climb on motorcycles on the slope of the SuperPipe track.