1995 Harley-davidson Softail on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Eric Bostrom to Race TTXGP for Brammo at Laguna Seca

Eric Bostrom has signed on to ride the Brammo Empulse RR in the electric motorcycle race at Laguna Seca July 28-29. The race is the final stop on the TTXGP‘s North American series and a joint event with the FIM’s ePower series. The AMA racing veteran will join Steve Atlas to represent Team Icon Brammo at Laguna Seca.

Harley-Davidson Museum’s Custom Bike Show Weekend on Labor Day

Labor Day weekend 2014, the place for Harley-Davidson fans to be is at the Harley-Davidson Museum. Starting Thursday, August 28 at 5:00 PM, the biggest bike night of the riding season kicks off the event-filled weekend. The holiday gathering will also include two custom bike shows, a women’s ride, displays of the 2015 Harley-Davidson Models, and the last chance to see the H-D Museum’s summer show entitled The American Road.