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Harley-Davidson Expands H-D1 Bike Builder Tool for All Non-CVO Models

Harley-Davidson has expanded its online H-D1 Bike Builder customization tool to include more models from its current lineup. The H-D1 Bike Builder allows users to customize motorcycles with parts from Harley-Davidson‘s catalog. The tool was previously only available for Sportster 1200 models but Harley-Davidson has add all of its models except for the high-end Custom Vehicle Operations line.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley’s Behind the Scenes at The Art of Rebellion

On February 7th, 2009, at the Robert Berman Gallery in Santa Monica’s Bergamot Station Arts Center, Harley-Davidson gathered 11 of today’s most relevant and exciting artists to present their take on the theme of rebellion. Because the event was so popular, The Art of Rebellion one-night only event quickly became a month long showing. Artwork was for sale and the proceeds were donated to Art Matters, a foundation that assists socially and aesthetically groundbreaking artists.