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Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Harley-Davidson Reports Q3 2012 Results

Harley-Davidson reported a profit of $134.0 million dollars over the third quarter of 2012. That represents a 27% decrease from the net profit of $183.6 million reported over the same quarter of 2011, but the drop was an expected result from a planned decrease in third quarter shipments as Harley-Davidson adopts an Enterprise Resource Planning (ERP) manufacturing system at its York, Pa., factory. The Milwaukee company shipped 52,793 motorcycles in the three months ended Sept.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.