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Legends Ride Stops Sturgis Traffic

This is a small sample of the participants in Monday’s annual Legends Ride from Deadwood to Sturgis. Hundreds of bikes thundered through the Black Hills toward Sturgis on Monday afternoon, creating a cacophony not heard in these parts since, well, last year. The sixth annual Legends Ride draws thousands of riders, spectators and celebrities to the historic city of Deadwood, South Dakota each year on a charitable pilgrimage to the Buffalo Chip Campground, and organizers said Monday’s edition was likely the largest ever.

AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.