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Audi Officially Announces Ducati Purchase

Audi has officially announced it has acquired Ducati Motor Holding from Investindustrial. Terms of the deal were not announced, though they should be made available April 19 at the annual stockholders meeting for Audi’s parent company, the Volkswagen Group. Previous reports have the price pegged at 860 million euros (US$1.1 billion).

Audi-Ducati Discussions No Longer Exclusive

Audi‘s window for exclusive negotiation rights with Ducati has closed, but the German automaker is still expected to announce the acquisition of the Italian motorcycle brand this week. Volkswagen-owned Audi had exclusive rights to discuss acquiring Ducati until April 15, and though other suitors may now begin negotiations, Audi remains the front-runner. Last week, Reuters reported a deal could be announced as soon as April 18, the day before the Volkswagen Group’s annual shareholder meeting.

Ducati Multistrada 950 will turn into a two-wheeled ambulance

During the Pikes Peak Hill Climb Race, two tourenduros will be on the lookout. Pikes Peak International Hill Climb is 156 turns, 12.42 miles (about 20 kilometers) long and an elevation difference of 1439m between the start and finish points. The difficult route requires special doctors' transport, so during the upcoming 95th race, two Ducati Multistrada 950 touring enduros in the appropriate color scheme and with flashing beacons will be on guard for the health of the pilots.