2011 Ducati Hypermotard on 2040-motos

Moto blog

Ziggy Marley To Perform In Southern California For Charity

On Friday, May 10th, motorcycle and music fans alike can gather at Newcombs Ranch Roadhouse at the base of the Angeles National Forest, where Ziggy Marley, Bob’s eldest son, will perform a concert to benefit the Chepstowe Basic School in Port Antonio, Jamaica. But beyond trying to raise funds for impoverished school children, Ziggy is also promoting a six-part documentary series, sponsored in part by Ducati, where he and his brothers Rohan and Robbie ride Ducati Multistradas through Africa. The film, entitled Marley Africa Road Trip, is directed by David Alexanian, who also directed Long Way Round and Long Way Down. View the trailer below.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

The future. But we can't have it

It's no secret that we motorcyclists are getting older. We're ageing because less people are passing their bike test each year (roughly 30,000 last year compared to 50,000 for the 10 years before the new two-part test) and so not only is the pool not growing it's not even being replenished and so the average age isn't being diluted down by yoof. When the going gets tough in any situation, you really get to see who's got their shit-sorted and who's light enough on their feet to adapt to change.