2012 Ducati Monster 696 Sportbike on 2040-motos

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Ducati Announces Record Sales in 2012

Ducati sold a record 44,102 motorcycles in 2012 while reporting a 16% increase in revenue over 2011. The positive news was announced as part of new parent company Audi‘s annual press conference in Igolstadt, Germany. Worldwide revenues totaled 606 million euros (US$789 million) including more than 200 million euros since Audi officially acquired Ducati in July 2012.

EBR 1190 Wins 2011 European Superbike Championship

Harald Kitsch and the Pegasus Race Team has won its second championship on the EBR 1190RR, capturing the 2011 European Superbike open race class title. The championship follows Kitsch’s win in the 2010 Sound of Thunder V-Twin Championship on the Erik Buell Racing racebike. While the Sound of Thunder championship was won against other V-Twin machines, the European Superbike class included sportbikes from the Japanese Big Four, BMW, Aprilia and Ducati.

Ducati Announces Multistrada 1200 with D-Air Integration for Europe

Ducati announced it is introducing a special Multistrada D-Air model, what the company calls the world’s first motorcycle fully integrated with an airbag-equipped riding jacket. Working with riding apparel maker Dainese, Ducati developed the Europe-only Multistrada variant to use its existing built-in sensors to detect an accident as it happens. Within 45 milliseconds after detecting an accident, the Multistrada wirelessly sends signals to the Dainese D-Air jackets worn by the rider and/or passenger, activating their airbags to reduce the risk of injury from the impact.