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Ducati Multistrada Ready for Serious Update?

This fabed-up image from a French magazine of what a new Ducati Multistrada might look like is more like a fable than fact. If nothing else, the Internet is great for generating entertaining rumors, speculative talk, spewing hearsay, etc, etc. With the exception of chatter on where the next lucky third-world orphan to be assimilated by Brangelina might come from, nothing seems to spread faster than talk of a venerated bike receiving a thorough update.

The problem with electric bikes...

This weekend sees the running of the most famous car race of them all, the Le Mans 24hrs, and to be a driver of one of the front-running cars has got to be fairly high on the list of jobs that will make ladies swoon. Speed, danger, noise, fame, physical fitness and lots and lots of money, the key elements of any top-line race series, tend to ensure that its star competitors manage to appear cool. But the latest press picture from Yamaha – publicising the firm's link with (Yamaha shareholder) Toyota's Le Mans effort – manages to strip away every last shred of of swagger from the team's drivers by plonking them on Yamaha EC-03 electric scooters.

Ducati top brass check out Triumph's class

Manufacturers checking out manufacturers is nothing new. At trade shows like Intermot rival manufacturers are as eager as the journalists to see the new models being unveiled. I happened across three of Ducati's top brass checking out the bikes on Triumph's stand, Left to right you have: Diego Sgorbati, Marketing Director, Gabriele del Torchio, CEO and Claudio Domenicali, the boss of Ducati Corse.