West Coast Choppers (WCC) was a brand that began selling screen-printed t-shirts and stickers with the company's Iron cross/Maltese cross logo while founder and "master marketer" Jesse James was finishing high school, packaging the accoutrements of the chopper lifestyle long before any actual West Coast Choppers customs had been ordered or sold. Yearly sales of approximately 12–15 motorcycles at prices of around US$ 150,000 each actually lost money for the company, but attracted positive attention.
The celebrity clients who order WCC bikes are a main avenue of promotion. The motorcycle made for Shaquille O'Neal cost US$ 150,000 and was customized for the athlete's 338 lb (153 kg) weight and 49 in (120 cm) inseam, and enormous hands, resulting in a dramatic 11.5 feet (3.5 m) long bike with footpegs made for size 24 feet. The result was, "priceless publicity".
West Coast Choppers motorcycles are described as old school, and minimalist. Their bikes have been called more stripped down when contrasted with decades-long established chopper builders like Arlen Ness.
Since 2005 West Coast Choppers has built emissions-compliant choppers.In 2009 West Coast Choppers stopped selling motorcycle customizing parts, offering only complete bikes, or clothing and other non-bike merchandise.
Fri, 15 Mar 2013 00:00:00 -0700
Austin, Texas, based Twisted Pixel is developing a new video game featuring a sassy sentient motorcycle martial artist racing down highways and fighting an army of jetpack-equipped special agents. Yes, that sounds pretty silly, but it’s clear Twisted Pixel’s upcoming “LocoCycle” doesn’t take itself too seriously. That being said, the game looks to be quite fun.
Wed, 27 Feb 2013 00:00:00 -0800
The Sturgis Motorcycle Museum & Hall of Fame announced it will induct five new members for 2013. The Hall also announced it will add one new member to its Freedom Fighters Hall of Fame. For 2013, the Hall will welcome to its ranks motorcycle attorney Russ Brown, custom chopper builder Rick Fairless (pictured above), Harley-Davidson dealer Bill Gikling, actor Marjoe Gortner of the television special “Sturgis: The Great Ride”, and antique motorcycle expert Lonnie Isam, Sr.
Sat, 26 Jan 2013 00:00:00 -0800
SAM Christmas has been a professional photographer for the last 3 years and is the man behind Natural Habitats, a collection of photos covering the growing UK custom scene, showing bikes and their builders at home.
Sam's clients include the likes of Honda, Dainese, Google, Polo Jeans and Edwin denim but Natural Habitats is a personal project that took one and a half years to complete. I got to meet Sam when the exhibition opened in Shoreditch on Thursday evening.
Thu, 11 Oct 2012 00:00:00 -0700
Last year, the “American Chopper” TV franchise was reinvigorated by a special live show that brought in nearly 5 million total viewers and was the most-watched show among men of the entire TV schedule’s night. Called “American Chopper Live – The Build-Off,” the show pitted the Orange County Chopper crew against Paul Jr. Designs and the irascible malcontent Jesse James.
Tue, 03 Jul 2012 00:00:00 -0700
Original Bike Spirits, one of the leading providers of motorcycle cleaning and performance products, has partnered with Orange County Choppers to give away a custom motorcycle to an Original Bike Spirits fan. The Original Chopper Giveaway, held exclusively on the Original Bike Spirits’ Facebook page, celebrates what makes OBS customers and their bikes original. Visitors to the page are invited to upload a picture or video illustrating what makes them and their bike an original for a chance to win the custom motorcycle.
Thu, 21 Jun 2012 00:00:00 -0700
A chopper true to it's word as Hungarian motorcycle enthusiast Istvan Puskas quite literally spent two years chopping wood to make his dream ride. The one-of-a-kind bike, built by the 52-year-old tractor driver from Budapest, is made from water resistant black locust wood and is powered by a small engine donated from a Fiat. It also turns out that adorable kittens like it too...
Tue, 13 Mar 2012 00:00:00 -0700
Mega stars of the custom chopper world Arlen Ness, Dave Perewitz and Rick Fairless have each built a one-off custom motorcycle for Allstate Insurance Co. Each bike embodies themes representing Allstate’s involvement in the motorcycle community, like the company’s motorcycle awareness program called Once is Never Enough (ONE), which Fairless incorporated into his design. A fourth motorcycle, a Victory Cross Country customized by Ness, is the grand prize in Allstate’s national sweepstakes (www.allstate.com/motosweepstakes).
Thu, 08 Mar 2012 00:00:00 -0800
Lorenzo Lamas, the heartthrob who played ex-cop Reno Raines, a chopper/cruiser-riding beefcake sporting a flowing mane (that most women wished they had), out for justice in the ’90s TV drama, Renegade, is a real life motorcyclist, and will lead a charity ride on June 3 as the grand marshal for Child Abuse Awareness. Slated to join Lamas are actors/riders from Sons of Anarchy, Southland and American Ninja, as well as law enforcement and the general public, on the ride that will depart from Bartels’ Harley-Davidson in Marina del Rey, Calif., and end at the Newport Dunes Resort in Newport Beach, Calif. Here’s the full set of details on the ride from the press release:
LOS ANGELES, CA – March 8, 2012 – Organizers have announced that the much anticipated ’Ride to the Dunes’ for Child Abuse Awareness, led by Grand Marshal, Lorenzo Lamas, scheduled forSunday June 3, 2012 will begin with a beautiful ride from Bartels’ Harley-Davidson, 4141 Lincoln Blvd., Marina Del Rey, CA to the serene Newport Dunes Resort, Newport Beach, CA.
Tue, 17 Jan 2012 00:00:00 -0800
Buyers spent $4.1 million on rare motorcycles at the inaugural Las Vegas Premier Motorcycle Auction by Auctions America. The auction, held Jan. 12-14 at the Rio All-Suite Hotel & Casino in Las Vegas, featured 490 motorcycles and other memorabilia.
Wed, 04 Jan 2012 00:00:00 -0800
“American Choppers” star Paul Teutul Sr. will be appearing on another television reality show, joining the cast of the upcoming season of “Celebrity Apprentice“. Orange County Chopper‘s Teutul will be competing in the 12th season of Donald Trump‘s show, and the fifth to feature a cast of celebrities (or pseudo-celebrities, depending on how you look at it) each competing on behalf of a chosen charity.