2009 Buell 1125cr on 2040-motos

Moto blog

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.

Buell Assets Liquidation About to Begin

In what is sure to be a painfully long and tortuous process for the former Buell Motorcycle Company (from Eric down to the graveyard shift janitor), the final act of its disassembly will be handled by Grand Rapids, Michigan – based Liquid Asset Partners. In a release from Liquid Assets, the company states the “liquidation sale will start January 28th and run everyday for 30 days until everything is sold. Regardless of cost or loss, millions of dollars worth of equipment and tools will be sold directly on the factory floor.” But don’t think this is just a sell-off of the last few skeletal remains of bikes.

EBR Announces More Than 60 Founding Dealers

Erik Buell Racing (EBR) today announced its founding dealerships across the United States. The recruitment process began shortly after the American International Motorcycle Expo in Orlando, Florida, where the company took the wraps off the 1190RX production superbike. More than 60 dealers will be the first to carry the 1190RX.