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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW Bounces Back with Record August Sales

When BMW released its second quarter report last month, the company reported a 4.2% decrease in BMW and Husqvarna motorcycle sales due mainly to a struggling European economy. The economic woes persist but BMW appears to be recovering, reporting a new sales record for the month of August. BMW reports sales of 7,400 motorcycles and scooters in August 2012, a company record for the month and an 11.3% increase from the 6,646 units sold in August 2011 and 14.7% more than the 6,405 units sold in August 2010.

2015 BMW K1300S Motorsport Announced

BMW announced a new special edition version of the K1300S equipped with some upgraded parts and a unique paint job. The 2015 BMW K1300S Motorsport comes with a new Black Storm Metallic, Light White and Lupine Blue Metallic color scheme, with a bit of red striping for good measure. A band of black running across the top of the bike from nose to tank to tail is complemented by a tinted windscreen.