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BMW Side View Assist in action

BMW introduced two updated models of maxi-scooters C650 Sport and C 650 GT. In addition to the new suspension, traction control and other systems, the Bavarians introduced the "electronic assistant" Side View Assist. Both models received a new dashboard and several color options.

BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Charge Up you iPhone While You Ride

Motorcyclists can now enjoy total freedom on the open road confident in the knowledge that their cell phones, GPS, MP3 players and latest generation of iPhone/iTouch devices will remain fully-charged and in-service for the duration of the ride thanks to Powerlet’s plug and play systems. “Our product line was inspired by personal experience and the realization that there were no worthwhile options for clean, reliable on-board power for cell phones, stereos and GPS devices,” says Powerlet Products founder Adam Bonislawaski. “Before we came on to the scene, riders would bust out the black tape and wire strippers and cut into their bike’s fragile wiring to tie-in a cheap cigar lighter to power their devices.