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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Naked BMW S1000RR Spied

[Ed.: The original spy photographs have been removed by request. Instead, here is a picture of the S1000RR without a fairing.] Spy photographers have captured photos of a new naked roadster believed to be based on the BMW S1000RR. Shot at a BMW test facility, the photos reveal a half-faired motorcycle with the S1000RR’s engine.

BMW Concept Ninety Marks Motorrad’s 90th Anniversary and 40 Years of BMW R90S

BMW revealed a new concept to mark the company’s 90th year in the motorcycle business while also paying tribute to a classic: the BMW R90S. (UPDATED with video.) The product of a collaboration between the BMW Motorrad Design studio and Roland Sands Designs, the BMW Concept Ninety will be displayed alongside other classic BMW motorcycles at the 2013 Concorso d’Eleganza Villa d’Este, May 24-26 in Italy. The Concept Ninety carries many styling cues from the R90S, BMW’s classic superbike.