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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW Reportedly Discussing Partnership with India’s TVS Motor

BMW is reportedly in talks with TVS Motor to develop new motorcycles for India. A potential BMW-TVS partership would follow similar arrangements between Bajaj Auto and KTM and between Hero MotoCorp and Erik Buell Racing. The Wall Street Journal reports the two companies are discussing a possible technological alliance.

WSBK: 2012 Moscow Results

The historic race first-ever World Superbike Championship round in Russia provided plenty of drama with several top riders crashing out of both races and a new leader emerge in the chase for the 2012 WSBK Championship. Superpole qualifying made for four different manufacturers lining up in the first row of the grid, with Carlos Checa taking pole position for Althea Ducati ahead of Kawasaki‘s Tom Sykes, Aprilia‘s Eugene Laverty and BMW rider Leon Haslam. A slightly damp and unfamiliar track likely contributed to a number of crashes and collisions.