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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

EBR 1190 Wins 2011 European Superbike Championship

Harald Kitsch and the Pegasus Race Team has won its second championship on the EBR 1190RR, capturing the 2011 European Superbike open race class title. The championship follows Kitsch’s win in the 2010 Sound of Thunder V-Twin Championship on the Erik Buell Racing racebike. While the Sound of Thunder championship was won against other V-Twin machines, the European Superbike class included sportbikes from the Japanese Big Four, BMW, Aprilia and Ducati.

Colin Edwards Announces Retirement At End Of Season

Colin Edwards has announced he will retire at the conclusion of the 2014 MotoGP season. The announcement came during the pre-event press conference ahead of this weekend’s Austin MotoGP race — Edwards’ home round. The two-time World Superbike champion cited a lack of progress from winter testing as one reason for the decision.