2009 Aprilia Sl 750 Shiver on 2040-motos

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Aprilia Takes a Shot at BMW [video]

The very successful viral video BMW created for its S1000RR sportbike earlier this year has yet again been made fun of by another manufacturer, this time being Aprilia with their RSV4.  Now I am sure its not going to get the same amount of attention as the BMW spot but I love a good cat fight, hopefully BMW will respond…  stay tuned. Get the Flash Player to see this player.

Piaggio Reports Q3 2012 Results

The Piaggio Group reported a 9.1% decrease in net sales over the first nine months of 2012 compared to the same period in 2011, thanks in large part to a strong decline in the European market for two-wheelers. According to Piaggio‘s third quarter 2012 report, the Italian manufacturer recorded 706.3 million euros (US$913.8 million) in motorcycle and scooter sales, compared to 777.2 million in sales over the same period of 2011. The Piaggio Group, which also includes the brands Aprilia, Moto Guzzi, Vespa and other brands, sold 321,300 motorcycles and scooters in the first nine months of 2012, a year-on-year decrease of 3.5% from 2011.

Piaggio Multimedia Platform iPhone Connectivity Announced for Piaggio X10 Maxi-Scooter

Piaggio announced a new iPhone connectivity system set to debut on its new X10 maxi-scooter. The Piaggio Multimedia Platform (PMP) will be available as a kit for the 125cc, 350cc and 500cc versions of the Piaggio X10, and eventually may be introduced to other models in the Piaggio Group (which would include the brands Aprilia, Moto Guzzi and Vespa.) Designed by Re:Lab, the PMP system  turns an iPhone into an onboard computer and secondary display. The kit mounts the iPhone over the Piaggio insignia on the center of the X10′s handlebar which, from the rider’s perspective, puts it just below the scooter’s standard instruments.