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Moto blog

US Motorcycle Sales First Half 2011 Results

The U.S. motorcycle industry saw a 4.6% decrease in year-on-year sales over the first six months of 2011, thanks mostly to a 17.3% drop in ATV sales. Motorcycle and scooter sales however saw a 1.7% bump in the first half .

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Alvaro Bautista goes Aprilia in MotoGP

Just hours after it announced it would return to MotoGP one year ahead of schedule, Aprilia announced it has signed current MotoGP Gresini Honda rider Alvaro Bautista to a two-year contract. Bautista won the 125 World Championship for Aprilia back in 2006 and started out on the Italian company’s 125s. Now in his fifth year in MotoGP, the 29-year-old Spaniard has three third-place finishes and one pole to show for his efforts.