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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Aprilia USA Creates Video Honoring Space Shuttle Program [Video]

Aprilia released a video tribute to the NASA Space Shuttle Program a day in advance of the program’s final mission. On July 8, 2011, Space Shuttle Atlantis lifted off from NASA’s Kennedy Space Center in Florida at 11:29 a.m. EDT, ushering in the end of a “30-year program of exploration, which launched great observatories, built an International Space Station, and taught us how humans can live, work and thrive in space,” says a brief description on NASA’s website of the final flight.

Get On: Bitten by the bug (again)

"Hello, my name is Robin and I have no confidence in riding motorcycles." It's ironic really, I'm the next generation from a family of riders, I work with bikes and am pretty much an obsessive for racing but somewhere in my motorcycling life I completely lost all confidence in riding bikes and my ability. Developing something I've never really had for them; fear. Setting the scene.