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Moto blog

Race Bradley Smith at any MotoGP venue

BRITISH RACING ace Bradley Smith has helped launch the new Capcom MotoGP 09/10 video game, at the Silverstone circuit in England. The Aspar Aprilia rider took on several journalists in a series of grand prix races featured on the new game. A new Tissot MotoGP watch was awarded to the journalist who beat Bradley, on time in a three lap race at the Mugello circuit in Italy, where Bradley won his second grand prix of the season last year. "It's a brilliant game not only for the racing at all the MotoGP venues, including the new circuits at the Balatonring in Hungary and Silverstone in England, but all aspects of grand prix racing including sponsorship, livery and PR," explained Smith who was joined by fellow British riders Scott Redding and Danny Webb, at the launch which was held at the prestigious BRDC suite at the Silverstone circuit, that will host the British Grand Prix this year. "There were some serious game players, there and I'm glad I don't have to meet them out on the track."

2014 WSBK – Phillip Island Results

When he signed with the team, Eugene Laverty said he would give all he possibly could to bring Suzuki back to the top of the podium once again. Well, it sure didn’t take the Northern Irishman long to accomplish that goal, winning the very first race of the 2014 season at Australia’s Phillip Island course. The win was Laverty’s third in a row, including the final two races of the 2013 season when he raced for Aprilia.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.